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SERVICE 05 — THE SPECIAL ONE

Custom AI Solutions
— The Weird Stuff™

You have a process that's too bizarre to explain to a normal agency. A workflow held together by one person's memory, three spreadsheets, and sheer willpower. That's exactly what we're here for. The stranger the workflow, the more satisfying the automation.

Tell us your weird workflow See what we've automated
THE WALL OF WEIRD

Things people told us couldn't be automated.

Every one of these started with "this is probably too complicated for you." Every one of them is now running on autopilot.

01

The Barbara Spreadsheet™

A 47-tab Excel file maintained by one person since 2014 that somehow tracks inventory, generates invoices, and produces quarterly reports. Nobody else understood it. Now a system does, and it runs without Barbara having to cancel her vacation.

AUTOMATED IN 3 WEEKS
02

The 11-step approval chain

A construction company where every purchase order needed approval from 11 people via email chain. Average approval time: 9 days. One missing CC and the whole thing started over. Now it's a WhatsApp message and a single "approve" button.

9 DAYS → 4 HOURS
03

The ERP that time forgot

A 2008 ERP system with no API, no documentation, and a UI that looks like it was designed to cause suffering. Data had to be manually exported as CSV, cleaned in Excel, then re-uploaded into a modern CRM. Every. Single. Day.

FULLY BRIDGED
04

The compliance nightmare

A financial services firm needing to check every new client against 4 different regulatory databases, compile a risk report, flag anomalies, and store everything for audit. Took a compliance officer half a day per client. Now takes 90 seconds.

4 HOURS → 90 SECONDS
05

The multi-language chaos

An education institution with 7 offices, each using different tools, different naming conventions, and different languages for the same data. Reports required manually merging 7 spreadsheets into one. Every month. For 6 years.

UNIFIED IN 2 WEEKS
06

The email-to-invoice pipeline

A logistics company where every order arrived as a free-form email. Someone had to read the email, extract quantities, prices, and delivery dates, then manually create an invoice in their accounting software. 80 orders a day.

AI READS → AUTO-INVOICES
HOW WE APPROACH THE WEIRD STUFF

No templates. No playbooks. Just engineering.

We shadow the process

Before touching anything, we watch how it's actually done. Not how the documentation says it should be done (there's usually no documentation anyway). We sit with the person who runs it and map every step, every edge case, every "oh and sometimes we also have to..."

We find the seams

Every workflow, no matter how bizarre, has patterns. Repetitive decisions. Data that moves from A to B. Rules that can be codified. We find those seams and figure out where automation gives you the biggest return for the least disruption.

We build layer by layer

We don't rip out your existing system and replace it. We build around it. Layer one: automate the most painful manual step. Layer two: connect the tools that should already be talking. Layer three: add intelligence — AI that reads, decides, and acts.

We test with real data

Not dummy data. Not test scenarios. Your actual messy, inconsistent, real-world data. Because that's where automations break. We'd rather find the edge cases in testing than in production at 2am on a Friday.

We hand it over (or don't)

Some clients want to own it completely — we give you full documentation and training. Others prefer we keep running it — monthly retainer, ongoing optimization, and someone to call when things get weird again. Your choice.

THINGS WE CAN AUTOMATE
Data migration between legacy and modern systems
PDF/email parsing into structured data
Multi-step approval workflows
Compliance and regulatory checks
Report generation from multiple sources
Cross-platform data sync without APIs
AI agents for internal Q&A and knowledge retrieval
Anything involving "we've always done it this way"
WHAT WE WORK WITH

If it exists, we can probably connect it.

We're not limited to tools that play nice. Half the fun is making things talk to each other that were never designed to.

→ MODERN

Cloud tools with APIs

The easy ones. Slack, HubSpot, Stripe, Google Workspace, Salesforce, Shopify, Notion — we plug in via API and build workflows around them. 200+ integrations.

→ LEGACY

Old systems without APIs

No API? No problem. We use database connections, file watchers, email parsing, screen scraping, and creative workarounds. If data goes in and comes out, we can work with it.

→ EXCEL

Spreadsheets running your business

We don't judge. Half the world runs on Excel. We either automate around it (sheets become the interface) or gradually migrate the logic into a proper system. Your pace, your comfort level.

→ HUMANS

Processes in people's heads

The hardest kind. Knowledge that exists only in one person's memory. We extract it, document it, and encode it into a system — so when that person goes on vacation, nothing breaks.

→ AI

Decisions that need intelligence

Reading unstructured emails and extracting data. Classifying support tickets. Scoring leads. Summarizing documents. Anything that needs AI judgment, not just if-then rules.

→ ERP

Enterprise systems

SAP, Dynamics, Pantheon, custom ERPs. We don't replace them — we build a smart layer on top that makes them accessible via WhatsApp, Slack, or simple dashboards.

REAL EXAMPLE

From "this is impossible" to "why didn't we do this sooner."

CONSTRUCTION
Daily site reports via WhatsApp

BEFORE

Site managers spent 30-60 min every evening writing reports in Word.

Manually attaching photos. Typing material quantities. Noting weather and delays.

Reports arrived late — or not at all. Management had zero real-time visibility.

AFTER

Manager sends a WhatsApp voice note while walking to the car.

AI transcribes it, structures the data, attaches photos, generates a standardized PDF.

Sent to management and client automatically. 2 minutes instead of 60. Every day. Every site.

LOGISTICS
Email orders → automatic invoices

BEFORE

80 orders per day arriving as free-form emails.

One person read each email, extracted product names, quantities, prices, delivery dates. Then manually created invoices.

Full-time job. Error-prone. Total bottleneck when they called in sick.

AFTER

AI reads incoming emails, extracts structured data regardless of format.

Matches products to catalog. Generates draft invoices. Flags anything unusual for human review.

80 orders processed before the first coffee. The person now handles exceptions and relationships.

FAQ — CUSTOM PROJECTS

The questions that come with weird workflows.

How do you know if our process can be automated?
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If a human can explain it step by step — even if those steps include "and then I just kind of know what to do" — we can automate it. The first call is free specifically so we can figure this out together. We'll be honest if something genuinely can't be done. (So far that number is zero. See the stats page.)
What if our system has no API?
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Our favourite challenge. Database connections, file watchers, email parsing, scheduled exports — we have a bag of tricks for connecting systems that weren't designed to be connected. If data goes in and comes out in any format, we can work with it.
Will this break our existing system?
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We build around your system, not instead of it. Nothing gets replaced unless you want it to. We add layers on top — the old system keeps running while the new automation handles the painful parts. If anything breaks, it's the automation that stops, not your core system.
How long do custom projects take?
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Simple bridges and parsers: 1-2 weeks. Complex multi-system workflows: 3-6 weeks. Enterprise integrations with legacy systems: 6-10 weeks. We'll give you a precise timeline after understanding your specific setup. No vague "it depends" — actual dates.
What if only one person knows how the process works?
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That's literally the most common scenario we encounter. We sit with that person (remote or in person), watch them work, ask annoying questions, and document everything. By the end, the knowledge lives in a system instead of a single human's memory. That person gets their life back. The company gets a process that doesn't rely on one hero.
YOUR TURN

Got something weird?

We're genuinely excited to hear about it. The weirder the workflow, the more fun we have. Take the qualification quiz and describe your strangest process in the text box. We'll tell you if we can automate it. (Spoiler: we probably can.)

Tell us your weird workflow →